Santa Monica, California
Founded in 2001
www.boingo.com
Why It’s Fierce: Boingo is positioning
itself to resell wireless Internet access across the
country with little overhead, and thus to make huge
profits where others have so far failed. The company
has a particularly innovative and cost-effective
approach to building a nation-wide network of hot
spots: rather than spending billions building
infrastructure, it is patching together hot spots
that already exist. Boingo also is making it easy
for for coffee-shop owners and other venue operators
to deploy their own hot spots -- and in the process
join the Boingo Network. As the brainchild of
technology innovator and Earthlink founder Sky
Dayton, Boingo may be the first to prove how hot
spots can be profitable.
What to look for in 2003: Look for Boingo
to redouble its effort to increase the size of its
network as it faces increasing competition from
Cometa Networks and others. We also expect Boingo to
offer more flexible pricing plans.
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