Cambridge Silicon Radio
Cambridge, U.K. Why It's Fierce: Bluetooth is finally gaining adoption from mainstream players like Palm and Apple, and Cambridge Silicon Radio is sitting pretty to exploit this market. Based on CMOS technology, Cambridge Silicon Radio has designed what may be the first integrated single-chip Bluetooth system. This is significant because it means that equipment makers can add Bluetooth chips to their devices at a cheaper cost, thus alleviating an economic barrier that has thwarted Bluetooth adoption so far. CSR's customer roster includes Microsoft, Samsung, Sony, Compaq, IMB, Fujitsu, Siemens, Motorola, and many more who have already used its chipset in the development of Bluetooth-enabled products. CSR is one of Europe’s largest chip startups, with more than $70 million in financing. If Bluetooth-enabled handsets catch on, watch Cambridge Silicon Radio cash in. What to look for in 2003: Look for CSR to sign Bluetooth supply deals with several major OEMs. More devices will incorporate CSR's BlueCore chipset. |
