Action Engine

Action Engine

Why It's Fierce: Lots of companies in the mobile content space promise to revolutionize the end-user experience. Action Engine has a product that might just live up to the hype. Instead of simply replicating the desktop experience for the phone, this company's technology offers an innovative way to access content, optimized for the limited form factors of most cell phones. Action Engine's platform offers users a way to access mobile content at speeds up to 20 times faster than most competing solutions and with up to 80 percent fewer keystrokes. Simply put, a user can get to content without having to waste time fidgeting with their phone's keypad. This is good news for handset makers, content providers, and carriers. Speaking of carriers, Action Engine has signed on a number of key partners, including Orange and O2. As for technology, the company works with Nokia, Microsoft, Intel, palmSource, and Symbian. Once Action Engine launches the Java version of its product, their solution will be well-positioned for industry-wide success.

What To Look For: Action Engine will launch the Java version of its platform in September. Look for the company to sign more device partnerships and expand its presence with North American carriers.

> Back to Fierce 15 list
> Sign up for FierceWireless!