SurfKitchen
Based: Berkshire, U.K.
Founded: 1999
www.surfkitchen.com
Why It's Fierce: SurfKitchen is solving what it calls the 10-second-gratification problem. If end users can't access mobile content within 10 seconds, they won't access it at all. Now that mobile operators have amassed a vast amount of content, the big problem arising is presenting it so that end users can actually find it. SurfKitchen has approached this problem by creating an alternative to browser-based solutions, offering operators and handset makers the ability to deploy simple, logical menus to ensure easy discovery, consumption and repeat usage of mobile data services. Content can also be sent over the air and stored on a wide range of handsets to ensure the end-user always has fresh content. Simplifying the end user experience improves subscriber satisfaction, encourages adoption and promotes operator brand identity. SurfKitchen has proven as much in Europe, where it counts major operators like Orange, O2, Telecom Italia Mobile and Telefonica as customers. Its 10 publicly announced major carrier customers represent a subscriber footprint of about 175 million.
What to look for: Look for SurfKitchen to make a big push in the U.S.
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