Mark Lowenstein

Articles by Mark Lowenstein

Lowenstein's View: M-Payments are gaining traction, but don't leave your wallet at home

The recent developments in mobile payments are a classic example of a rising tide lifting all boats. As soon as Apple Pay became active, the curiosity factor drove more than 1 million iPhone users to launch their long-neglected Passbook app, download their credit card onto their device, and try out the service. Then, all of the sudden, CurrentC (the brand of Merchant Customer Exchange), and SoftCard (the brand of the AT&T/Verizon/T-Mobile JV), from whom we'd heard zilch in about a year, sprung to life. That you couldn't ring up your Huggies purchase at CVS with your iPhone became this week's #firstworldproblem.

Lowenstein's View: Opportunities for the FCC to fast-track broadband, competition

There have been three broad themes to the FCC under Chairman Tom Wheeler, reinforced in his remarks at the recent CTIA trade show: more competition, more spectrum, and an open, non-discriminatory Internet. The significant items on the FCC docket that play into these themes--the pending AT&T-Direct TV and Comcast-TWC deals, the 600 MHz incentive auctions, and the ongoing discussions on network neutrality--show that the FCC has taken a lot on, and has had a lot thrown at it. An intransigent Congress and the upcoming mid-term elections are an additional wildcard that could impact how and how quickly these major items are addressed.

Lowenstein's View: Memo to new Sprint CEO: How to turn things around

Dear Marcelo, Welcome to this exciting and challenging role. Although you are surely aware of the challenges Sprint has faced over the past few years, your predecessor, Dan Hesse, made some of the right calls, especially with regards to thinking long-term with the network rip and replace. Your single greatest opportunity is to leverage that network, as it is completed, into a differentiated value proposition, for both the industry and for customers. Here are some thoughts on how to attract and retain subscribers, grow the business, and make Sprint great again.

Lowenstein's View: 10 'Uncarrier' offerings I'd like to see… What are yours?

T-Mobile cleverly coined the term "uncarrier" to market its maverick moves, changing the game in several aspects of mobile services over the past eighteen months. As the market becomes more competitive, and as the delta between the traditional levers of price, network, device, and value-added services continues to narrow, it is an interesting exercise to consider other "outside the box" moves that wireless operators might initiate. So, here's my contribution of ten 'uncarrier' moves I'd like to see.

Lowenstein's View: 'Wi-Fi First' - What still needs to happen

With the continued growth in demand for data and proliferation of private and public Wi-Fi hotspots, the idea of a 'Wi-Fi First' wireless service has become a favorite discussion topic. Republic Wireless and Scratch Wireless are two MVNOs that are already offering a Wi-First (my term) service, using the Sprint network as cellular backup when not within Wi-Fi coverage. The leading cable MSOs, who have formed the Cable WiFi Alliance, have deployed hundreds of thousands hotspots, and are turning millions of home routers into "neighborhood hotspots" by issuing a second, "public' SSID. Many believe that the cable companies will eventually offer a Wi-First service as a value-add to their broadband customers and as a way of competing with cellular.

Lowenstein's View: Government: We need you

This is a critical time in the communications and digital media industries. I'm not arguing for a spate of new regulations, but we do need the public sector to be proactively engaged and involved, in two respects.

Lowenstein's View: Can wireless compete in broadband?

SoftBank CEO Masayashi Son, in a Washington tour in March, implied that one of his key goals for Sprint is to become a competitive alternative in broadband, not just wireless. DISH's efforts to enter the mobile space are also predicated on using wireless as a way of offering some form of home broadband service--a key missing link in its residential offerings.

Lowenstein's View: And the Next Big Thing is…?

There is tremendous innovation going on, in many sectors of mobile, and in other areas of the digital ecosystem. But most of this I would categorize as "small i" innovation, not "big i" innovation. As far as something game-changing, I think we're in a bit of a "harvesting," or "pause" period.

Lowenstein's View: Memo to FCC, DOJ - If Comcast, then Sprint?

Regulators blocked the AT&T/T-Mobile acquisition and have signaled their distaste for a possible Sprint takeover of T-Mobile. Yet, it appears that Comcast's proposed acquisition of Time Warner Cable has a reasonable chance of being approved. Why is that?

Lowenstein's View: 2014 To-Do list for key wireless players

With CES out of the way, it is now time to turn to the serious business of 2014. Since we all like to start the year with resolutions, goals, and objectives, here's my 2014 "To Do" for some of the wireless industry's key players.