MobiTV turns on Mobi4BIZ

Mobile broadcast services provider MobiTV announced the launch of Mobi4BIZ, a video-centric application targeting prosumers and business professionals via vertically-customized products and services including live video, video-on-demand and real-time data. Mobi4BIZ--which will make its U.S. market debut via RIM's BlackBerry Bold device--will target professionals with content culled from partners like CNBC, Bloomberg, Fox Business and TheStreet.com, offering stock data, business news and related information, including company-specific VOD content. Users may also further customize the Mobi4BIZ experience to receive alerts and detailed financial data on their portfolio companies as well as personalized stock tickers and financial graphs, analysis and tools.

According to MobiTV, Mobi4BIZ heralds the introduction of mobile media services within specific user segments, noting the strategy could extend to niche programming catering to families and sports enthusiasts as well as verticals like education. "We're still offering something for everybody, but we've begun a development program to create a better combination of content and devices targeted to specific verticals," said MobiTV's senior vice president of product, programming and marketing Ray DeRenzo in an interview with FierceMobileContent. "An application becomes more relevant when it's hyper-personalized--now you can define the types of programming you wish to see."

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