Zed inks mobile media deal with Universal Pictures

Mobile content provider Zed announced a new exclusive partnership with Universal Pictures Digital Platforms Group to develop voicetones, ringbacks and wallpapers based on memorable moments and quotes from feature films including the classics Animal House, Sixteen Candles and Dazed and Confused as well as recent box-office hits like Role Models, Knocked Up and Forgetting Sarah Marshall. Zed will offer Universal Pictures content to U.S. subscribers via carriers' on- and off-deck storefronts as well as through the firm's own direct-to-consumer offerings like RingToneJukeBox.com and the on-deck app RealTone JukeBox and WallPaper JukeBox.

For more on the Zed/Universal deal:
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