Mobile commerce solutions provider PaymentOne introduced its PayOne HTML5 API, enabling mobile developers to monetize their web applications and games across all platforms and devices. The PayOne HTML5 API delivers a web-based payment flow that charges in-app purchases directly to the consumer's wireless bill, with the potential to reach 4 billion subscribers across 1200 carrier networks in more than 80 countries. Developers interested in integrating the API should email firstname.lastname@example.org for additional information; PaymentOne states that additional enhancements are nearing completion.
PaymentOne has processed more than $5 billion in direct-to-carrier billings originating from in-app purchases and game subscriptions. Clients include Blizzard Entertainment, Gaia and WeeWorld.
In-app purchases are on pace to generate 64 percent of total mobile application revenues in 2015, up from 39 percent in 2011, according to information and analysis provider IHS Screen Digest. The firm adds that in-app purchase revenues will rise to more than $5.6 billion in 2015, compared to $970 million a year ago.
As of the third quarter of 2011, freemium applications--i.e., free downloads that offer premium in-app transactions like virtual currency and virtual goods--represented 45 percent of the top-grossing apps on Apple's (NASDAQ:AAPL) and 31 percent of the highest-earning apps on Google's (NASDAQ:GOOG) rival Android Market, IHS notes. In addition, 68 percent of the top-grossing U.S. applications featured some form of additional content or functionality available as an in-app purchase.
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