PlayFirst serves up 'Diner Dash' for Android as Kindle Fire exclusive

Few gaming franchises have enjoyed the enduring success and cross-platform appeal of PlayFirst's pioneering time-management title Diner Dash. Spotlighting the entrepreneurial exploits of Flo--a burned-out stockbroker who ankles Wall Street, buys a roadside greasy spoon and builds it into a five-star restaurant--Diner Dash first launched on PCs in late 2003, expanding to Mac, PlayStation, Xbox and Wii before landing on Apple's (NASDAQ:AAPL) iPhone in 2008. Late last month, Diner Dash finally made its move to Android as an Amazon (NASDAQ:AMZN) exclusive; the game is currently available for the original Kindle Fire tablet and the Kindle Fire HD 7", and it also will run on the new Kindle Fire HD 8.9" when the device arrives on Nov. 20.  

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Diner Dash for Android follows roughly a year after PlayFirst dramatically overhauled its casual gaming business to focus solely on the mobile segment, halting its work on other platforms. The ongoing restructuring process is led by PlayFirst President and CEO Marco DeMiroz, who joined the firm in 2011--a technology industry veteran, DeMiroz's resume includes stints with companies including Oracle, Sun Microsystems and General Magic, the ill-fated Apple spinoff that introduced smartphone-like personal communication devices in the mid-1990s. FierceDeveloper contributor Jason Ankeny spoke to DeMiroz about his return to mobile, Diner Dash's expansion to Android and why retention must precede monetization.