Windows Marketplace extends to WinMo 6.0 and 6.1

Microsoft announced its Windows Marketplace for Mobile application storefront now supports devices running the Windows Mobile 6.0 and 6.1 operating systems. First launched exclusively to WinMo 6.5-based handsets, Windows Marketplace now reaches more than 30 million devices worldwide according to Microsoft, which adds that about 90 percent of the 800 apps in the catalog already support 6.0 and 6.1 phones. Microsoft adds it will roll out an online marketing campaign to promote the marketplace initiative.

Last week, Microsoft introduced a series of Windows Marketplace for Mobile storefront, most notably introducing new desktop-based shopping options enabling consumers to purchase applications via PC. Users can now browse, buy and download applications from the new Windows Marketplace for Mobile website, which wirelessly delivers WinMo apps to the customer's phone--installation follows the next time the Windows Marketplace client runs on the device.

In addition, Microsoft's Senior Director for Mobile Platform Services Product Management Todd Brix writes on the Windows Mobile Developer Blog that the WinMo Marketplace developer portal includes a number of enhancements enabling simpler uploading of images, improved insight into account status and other refinements, all based on feedback from developers. Brix adds the update also boosts anti-piracy protection.

For more on Windows Marketplace's WinMo 6.0 and 6.1 support:
- read this Windows Phone Blog entry

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