I read today that Wally Olins, described as the man who rebranded British Telecom as BT, has died at the age of 83. According to the report in the Guardian, Olins was also "an integral part" of the launch of the Orange brand, and was generally described as the "world's leading practitioner of branding and identity". Yet no brand is irreplaceable it seems, and indeed the European mobile brand landscape has been subtly changing in recent months.
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Telefónica launched a mobile advertising exchange platform it said is the first to be owned and backed by a mobile operator, as it vies for a slice of a market that generated an estimated 13 per cent of all internet ad spending in 2013.
Cellcom Israel has picked Nokia Solutions and Networks (NSN) as the supplier of its LTE and LTE Advanced network and said it expects to achieve a wide deployment of the network by the end of the year.
As consumers continue to use wearable devices to track their levels of activity, there is growing impetus to also make use of the data to inform health management and healthcare provision.
As Germany's operators await the outcome of the European Commission's probe into the planned merger between Telefónica Deutschland and KPN-owned E-Plus, they have been stepping up their efforts to win the hearts and minds of a generation of German subscribers for whom mobile data is now becoming king.
Samsung's latest flagship smartphone, the Galaxy S5, costs around $12 (€8.67) more to make than the vendor's S4 smartphone, and nearly $50 more than rival Apple's iPhone 5S, research by IHS shows.
Deutsche Telekom has partnered with Berlin-based Xyo to tap into its smart app search technology, also marking the first time that Xyo has publicly unveiled a tie-up with an operator for app search advertising.
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AT&T has put another multi-site business contract into its win column by securing an $8 million deal to provide SCHOTT AG network connectivity to all of its production plants, data centers and corporate offices.
The first-quarter 2014 earnings season is underway and FierceWireless is capturing all of the action. Tune in to stay up to date as the FierceWireless team covers the earnings of wireless carriers, handset makers, network infrastructure providers and chipset vendors.