Biography for Keith Mallinson
Keith Mallinson is a leading industry expert, analyst and consultant. Solving business problems in wireless and mobile communications, he founded consulting firm WiseHarbor in 2007.
Articles by Keith Mallinson
Fundamental changes in demand will be very disruptive to smartphone suppliers. Smartphone vendors that want to succeed will need to make significant cost reductions while also adapting with new product offerings, changes in supply chains, and product distribution.
The smartphone revolution has greatly expanded the size of the handset market with global revenues doubling in the last six years, as consumers substitute more expensive smartphones for their feature phones and basic phones. Yet changes have devastated most of the leading incumbent handset vendors.
Carrier aggregation is a key feature of LTE advanced, delivering more efficient capacity utilisation and faster speeds; but LTE Advanced can deliver so much more, including heterogeneous network capabilities in particular. Coordinating the low-power layer of small cells with the macro network improves performance across the entire network while also further boosting efficiencies in spectrum use and power consumption, automating network configuration and optimisation.
European regulation and competition have already made voice and text roaming affordable and widely used. One way or another, within the next few years, mobile data roaming will also become the norm for the majority travelling to most frequently-visited nations.
Mallinson: Substituting capital for labour--LTE Advanced added and 1,500 jobs lost at Bouygues Telecom
The need to reduce costs is as pressing in France at Bouygues Telecom as anywhere, and yet the company is forging ahead with its 4G investments including its recent launch of LTE Advanced (LTE-A) and will modernise its stores.
The question of whether or not to allow mobile network operator consolidation remains highly contentious and is coming to a head with ongoing competition investigations into acquisition bids and recent statements from public leaders. "Balancing" the interests of consumers, operators and the broader economy in the short and long terms largely comes down to preferences for those who hold power in an environment of conflicting agendas and economic theories with rapid change and significant uncertainties in the sector.
International roaming is a major growth opportunity for operators in the face of domestic market saturation, however tales of bill shock for data roamers do little for operators' reputation with consumers, and are sparking attempts to eliminate roaming fees altogether.
Fixed-mobile convergence is a popular proposition once again, but with better prospects than a decade or two ago. More tightly integrated fixed and mobile will be the hallmark of future networks and services with fast, reliable and economic delivery, and upon which access to prime video content will be paramount.
While LTE is successfully providing faster services at lower cost in new spectrum, LTE Advanced takes things further by maximising capacity in hot-spots, improving coverage and service quality--particularly at the cell edges. LTE Advanced, with features standardised in 3GPP Releases 10 and 11 optimises the coexistence of large and small cells by coordinating them. These techniques are, unsurprisingly, needed most where demands are high and spectrum holdings are short.