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Flipping the way mobile voice and data are priced is a bold and yet essential move. Mobile operators can now benefit from and embrace increasing use of all kinds of in-house and OTT services and applications.

The trick in auction design is to encourage sufficient competition among bidders while also ensuring that there are adequate incentives for the operators and their financial backers to build out networks rapidly and on a widespread basis.

Charging a premium for LTE, as EE is currently doing, is unsustainable. Instead; stoking mobile broadband demand with lower and lower-priced LTE is most essential.

What sprawling multinationals including Vodafone, Telefónica (including O2), Orange and T-Mobile need most is to bulk up in selected nations where they already have market leadership and exit where market shares are relatively small. It is far better to be No. 1 or 2 in a few places than No. 3 or worse in many places.

No market is more successful, and yet also based on standards-essential patents and other patented technologies, than that for these smart devices. You'll find no evidence of stifled innovation or market blocking in smart devices under the Christmas tree this year.

It is not sufficient to refarm spectrum from broadcasting and other uses to cellular on a purely national basis. Global or at least regional coordination and harmonisation of spectrum band allocations are needed to minimise cross-border radio interference, maximise economies of scale for devices and facilitate roaming.

Theories of harm arising from recent disputes with standards-essential patents (SEPs) are poorly substantiated and contradicted by market facts and figures.

Next-generation network deployments are urgently needed from all operators to increase overall capacity as well as speeds. While EE should not be held back in launching LTE, all impediments must be removed to ensure all other operators can also do so as soon as possible.

Broadband needs to be brought to everybody, almost everywhere they go. This includes at home, at work and on the move with mobile devices. What we need most from policy makers is that they ensure minimally acceptable broadband speeds and service levels to virtually everybody, no matter where they are or what devices they choose to use.

Spectrum licensing should incentivise LTE rollouts with the kinds of deployment obligations used in Germany and Russia, and enforcement including significant penalties for breaching those conditions, rather simply seeking to maximise financial proceeds in auction.