The launch of the iPhone and the take-up of unlimited mobile data tariffs has seen a marked increase in mobile Internet use. However, a recent industry survey conducted by Omniture found 71 per cent of businesses saying they were not measuring mobile traffic to their sites.

Furthermore, 50 per cent of businesses said they did not know how many unique users landing on their sites originated from a mobile device. This represented a missed opportunity to optimise and more effectively monetise this traffic, said Omniture. Article [1]