UK mobile operator 3 UK is launching a new mobile TV section called 3 On Demand on its web portal. Managed by Mobix Interactive the new portal area will offer a wide range of new content in addition to 3 UK's streaming TV channels (3 Live) and the existing Sky mobile TV service.  Subscribers will pay between £1.29 and £1.99 for a week's access to an episode. Delivered by Mobix's Adrenalin platform, users will enjoy functionality allowing them to pause and resume without the need for a new client application.

For more on this story:
- go to Mobile Europe [1] and Cellular News [2]

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