SAS has acquired IDeaS Revenue Optimization, a provider of advanced revenue-management software for the hospitality industry.
According to SAS, the acquisition is strategic for it as it can now extend IDeaS' price and revenue optimization to other industries.
IDeaS, however, will continue to prioritize the hospitality industry. But its solutions, combined with SAS capabilities such as forecasting, optimization and statistics, will also extend to other industries outside of travel, hospitality and retail.
IDeaS, with 200 employees, is now a wholly owned SAS subsidiary, but will continue operating under its current management. Its global customers include Hilton, Hyatt International, Mandarin Oriental, Intercontinental Hotels Group and The Venetian Hotel and Casino.