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Kantar: Android remains Europe's top OS in Q1 as Apple bounces back

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Android remained the top mobile operating system in Europe in the first quarter of 2014 with a 70.7 per cent share, while Apple was in second position at 19.2 per cent according to latest smartphone sales figures from Kantar Worldpanel ComTech. Windows Phone was in third place with an 8.1 per cent share of smartphone sales. Dominic Sunnebo, strategic insight director at Kantar Worldpanel ComTech, noted that Apple regained ground in the first quarter of 2014, primarily due to the strong performance of the iPhone 5s, which increased its sales share in Europe, Japan and Australia. "By contrast, Windows had a tough start to the year as a result of its entry-level Nokia models facing fierce competition from low-end Motorola, LG and Samsung Android smartphones," Sunnebo added. In Europe, Kantar tracks the region's biggest markets including the UK, Germany, France, Italy and Spain. Android was in the number one position in all five markets in the first quarter, but its share was lowest in the UK at 56.2 per cent, while iOS had a 32.1 per cent share of the UK smartphone market. Report