Rumour mill: Nokia to drop Comes with Music DRM in Europe
Following its surprise move to make its unlimited Comes with Music (CwM) download service DRM-free in China, the company has said it could be open to adopting the same strategy in Europe.
Dropping DRM would mean downloaded music tracks would no longer be locked to a computer and a single phone.
The reason behind dropping DRM in China was, according to a Nokia spokesman, to help against viruses and low quality files given the high level of music piracy in the country.
"This is the first time CwM is DRM-free. We believe a DRM-free model offers a business solution to the unique Chinese music market where piracy has had a stronghold to date," he said.
Commenting on the likelihood of DRM being dropped in Europe, the Nokia exec said: "The DRM-free announcement relates only to China. While I can't provide details of future launches, I can say we are always evaluating, innovating and evolving our business model to deliver a compelling offering for every market in which we operate."
The company also announced that it would launch its CwM in India shortly, as it looked to emerging markets to breathe new life into the struggling service. The India launch would come "very soon", said David Tang, vice-chairman of Nokia China. "This is a priority market for us in the future," he said, adding that Nokia planned to continue expanding geographic coverage for the service, currently available in 30 markets.
For more on this story:
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Nokia admits to blunders in initial Comes with Music launch