Shares in TomTom have risen sharply after an analyst at Rabobank International said Apple could be preparing a takeover bid. The thinking is that Apple could bid for TomTom to quickly improve its maligned Apple Maps service.
Nokia is taking the fight to Google and Apple with the launch a new mapping platform rebranded "Here," which it will make available to iPhone and Android users. The mapping and location platform is a cloud-based, platform-agnostic service that aggregates a variety of location-specific services for the user including maps, directions and local deals.
The poor quality of Apple Maps app shouldn't be gaining the media traction it has.The real test for Apple and its executive team will be their ability to develop and launch products in the next few years that supersede the iPhone and iPad. A tough call, but a true measure.