Bouygues Telecom is continuing its quest to strengthen its position on France's mobile market by adding new content services to enhance the attractiveness of its postpaid smartphone plans.
The issue of coverage versus signal quality was addressed this week by the CEO of Vodafone UK, Jeroen Hoencamp. Perhaps he was attempting to allay any potential concerns that Vodafone is still well behind EE in terms of LTE network coverage, but he made some valid points over the value of consistency when 4G services are actually available.
Sébastien Soriano is the preferred candidate of President François Hollande to head the telecoms regulator in France.
Bouygues Telecom looks set to face another difficult year after analysts revised previous EBITDA forecasts downwards for 2014 and said they expect to see further declines in earnings in 2015.
France's telecoms regulator Arcep has awarded spectrum in the 1800 MHz frequency band to Free Mobile, which will be able to use the airwaves for the expansion of its LTE network across the country.
Altice completed an acquisition of mobile operator SFR on Thursday, marking the launch of a new fixed and mobile powerhouse on France's telecoms market.
Altice CEO Dexter Goei has further stirred up the telecoms market consolidation debate in France after he made it clear that the company would be more than interested in buying Bouygues Telecom.
Bouygues Telecom unveiled a new range of mobile plans that will see the company integrate its low-cost B&YOU plans into its overall offering, and reposition itself on the still highly competitive French market.
Bouygues Telecom and Iliad's latest financial results continue to reflect the effect of France's fierce mobile price wars.
Xavier Niel, the founder of France's Iliad and Free, dashed French consolidation hopes by saying he was not interested in buying domestic rival Bouygues Telecom.