I read today that Wally Olins, described as the man who rebranded British Telecom as BT, has died at the age of 83. According to the report in the Guardian, Olins was also "an integral part" of the launch of the Orange brand, and was generally described as the "world's leading practitioner of branding and identity". Yet no brand is irreplaceable it seems, and indeed the European mobile brand landscape has been subtly changing in recent months.
UK operator EE turned up the heat on its rivals by detailing plans to launch the UK's first sub-£100 (€119/$165) LTE smartphone, and confirming it has taken Vodafone's place as the mobile virtual network operator for incumbent BT.
UK authorities are teaming with the GSM Association (GSMA) and the country's mobile operators to tackle spam text messages through a real-time reporting service.
UK regulator Ofcom achieved its objective of maintaining a competitive market with a number of competing providers in the first major sale of radio spectrum in over 10 years, according to a report by the National Audit Office on the country's LTE spectrum auction in February 2013.
Another day, another announcement by an operator that it is trialling LTE Advanced services. BASE Belgium is the latest company to reveal that it is testing what is in fact "true" 4G, if you stick precisely to 3G and LTE guidelines. However, the focus is still too much on the advancements in speed, even though for many consumers figures such as "250 Mbps" are virtually meaningless.
BARCELONA, Spain--Ericsson and Nokia Solutions and Networks (NSN) are proving to be beneficiaries of Vodafone's Verizon Wireless windfall, as the Swedish and Finnish vendors have just won five-year deals under the operator's £7 billion (€8.5 billion) Project Spring network investment programme.
EE scraped a double digit increase in earnings before interest depreciation and amortisation (EBITDA) in 2013, as a cost cutting program offset declining revenue.
Vodafone took a further step forward in its LTE strategy by announcing it has reached 500,000 LTE subscribers in the UK, and is also extending LTE roaming services to more of its markets across the globe under its £7 billion (€8.5 billion) Project Spring investment programme.
Mobile operator Vodafone and financial software provider Misys made separate moves in the mobile payment and banking sectors this week, at a time when analysts say the future of the industry remains up for grabs.
Vodafone has joined other carriers in the Ubuntu Carrier Advisory Group, a consortium of mobile operators participating in technology discussions around the Linux-based operating system.