BARCELONA, Spain--Nokia plans to shift its marketing for its Lumia line running Microsoft's Windows Phone software this year away from the Windows Phone and Lumia brands and more toward Nokia-specific products and unique features, according to a Nokia executive.
Nokia joined Google Maps as the local search and navigation supplier to Toyota Europe. By early 2014 Toyota will integrate Nokia's vendor-neutral Here mapping platform into cars that the giant manufacturer delivers into Europe, Russia and the Middle East.
Nokia is taking the fight to Google and Apple with the launch a new mapping platform rebranded "Here," which it will make available to iPhone and Android users. The mapping and location platform is a cloud-based, platform-agnostic service that aggregates a variety of location-specific services for the user including maps, directions and local deals.