Wi-Fi offloading of cellular data is going to continue to accelerate, especially in North America and Western Europe, according to a new report from Juniper Research. The report indicates Wi-Fi networks will carry 60 percent of global smartphone and tablet data traffic by 2019, compared to just over 50 percent estimated in 2014.
Mobile data traffic, generated by smartphones, feature phones and tablets, will approach almost 197,000 Petabytes by 2019, equivalent to over 10 billion Blu-ray movies, according to Juniper Research.
U.S. consumers on average chewed through around 2.5 GB of cellular data per month in the first quarter, according to industry analyst Chetan Sharma, up from an average of 2 GB per month at the end of 2014.
Mobile and online games are expected to account for the largest share of digital content sales by 2019.
Augmented Reality (AR) technology used in the enterprise will drive annual app revenues of $2.4 billion (€2.2 billion) in 2019.
Advertising spend on smart watches will reach $68.6 million (€64 million) by 2019, up from an estimated $1.5 million this year.
Juniper Research predicted a bright future for carrier billing, tipping the payment mechanism to generate $14 billion (€12.8 billion) in operator revenues over the next five years.
Augmented reality (AR) apps in the mobile games market will generate 420 million downloads annually by 2019, up from 30 million in 2014.
Juniper expects Lenovo to ship an additional 30 million tablets per annum by 2019.
More than 400 million phablets will ship in 2019, a five-fold increase over the 138 million devices estimated to be shipped in 2015.