Executives with the three UK operators involved in mobile payments and marketing joint venture Weve used an appearance at a recent event in London to emphasise to retailers and brands the significance of their startegy. Vodafone UK CEO Guy Laurence said not signing up will be like "not signing the Beatles."
Weve, the UK mobile commerce joint venture formed by Vodafone, EE and Telefónica's O2 UK, revealed that Nike and supermarket giant Morrisons will be the first brands to run mobile ad campaigns simultaneously across all three networks via the Weve platform.
The leading UK operators have renamed their mobile payments joint venture "Weve" and are teaming up to offer customers specialised services. The JV, previously known as Project Oscar, will launch commercially as Weve early next year, offering customers of the three operators tailored services such as news, apps and m-payments.
Collaborations between European operators to drive the launch of contactless payments and other mobile services based on near field communications (NFC) technology sprang up all over Europe in 2011, as operators spooked by the announcement of Google Wallet stepped up efforts to secure their piece of the pie. A year later and progress so far can only be described as "limited."
While online banking is commonplace and widely accepted by consumers, mobile banking still retains that touch of uncertainty that only time and education will gradually dispel. However, I think banking customers will still blame their banks when something goes wrong, and a wider recognition of their responsibilities is needed, encompassing better fraud analytics, improved verification and device identification using fingerprinting.
The European Commission (EC) is ready to approve the UK mobile commerce joint venture established by Vodafone, Telefónica's O2 UK and Everything Everywhere, according to multiple reports.
Everything Everywhere (EE) struck an exclusive five-year deal with MasterCard that will see the giant credit card company build a mobile payments system for the operator's 27 million UK subscribers.
The scale of global mobile payment transactions is expected to rise nearly fourfold over the next five years to more than $1.3 trillion annually, according to a new report from Juniper Research.
Mobile commerce usage nearly doubled in the five leading European markets (France, Germany, Italy, Spain and the UK), according to a new study conducted by the comScore MobiLens service.
The deciding factor in the uptake in m-payments remains the consumer. While the technology and partnership issues will likely be resolved, convincing the consumer there is real benefit in using a handset to make a purchase still seems like a distant hope.