The Go90 initiative will rise or fall on the strength of the video content it delivers, and almost nothing else matters. Verizon will surely spend a lot to market the service, but it will be useless to advertisers if no one tunes in.
Smartphones are still too much like blank cheques, or loaded guns, with regard to international data roaming charges. Usage alerts were introduced in an attempt to increase transparency and control for consumers. They are failing to do that. Regulated measures often fail to keep up with market developments. Postpaid calling plans are popular and convenient for operators and customers alike, but they lack even the rather basic control, on total spending, that prepaid calling has always afforded consumers. Much better spending safeguards for LTE-era data usage are required.
Verizon Wireless' Go90 over-the-top mobile video service wasn't a mobile-only service at the start of its life, but Verizon knew that's where it needed to focus its energy, according to Marni Walden, the company's EVP and president of product innovation and new business. Verizon also figured out along the way that if the carrier wanted to achieve massive mobile adoption across different operators, the service couldn't have the Verizon brand associated with it.
LAS VEGAS-- Verizon Wireless sent out private invitations to 5 million customers for its Go90 over-the-top mobile video service ahead of a nationwide launch later this month, according to a senior Verizon executive.
Verizon Wireless launched a trial version of its over-the-top mobile video service, called "Go90," aiming to lure millennials with short-form video and flex its digital advertising muscles.
Verizon Wireless plans to launch its over-the-top mobile video service, rumored to be called "Go90," in the coming days, and will initially offer free shows aimed at young viewers, according to a Bloomberg report.
Apple and Cisco Systems are collaborating to optimize Cisco's networking gear for iOS enterprise users, part of a larger push Apple is making to get its iPhones and iPads into more business customers' hands.
T-Mobile US said it is going to take action against a very small number of its customers who are abusing their unlimited data plans with mobile hotspot tethering services by warning them and then changing their plans if they continue to violate T-Mobile's terms of service. The carrier said it is taking the action to ensure that all customers on its network have a high-quality experience.
Service revenues in the U.S. wireless industry declined 1 percent year-over-year in the second quarter, according to a report from industry analyst Chetan Sharma, following a decline in the first quarter, which has been the first decline in the history of the industry. However, Sharma points to signs of stabilization in the market as promotions faded.
Verizon Wireless has nearly 4 million customers using its Voice over LTE service, which it launched in September 2014, according to a senior Verizon executive. Although a tiny fraction of the 103.7 million total retail postpaid connections Verizon had at the end of the second quarter, it is the first time Verizon has disclosed how widely VoLTE has been adopted on its network.