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Trust vital to mobile marketing, says DMA

November 11, 2009 — 12:36pm ET | By Paul Rasmussen

Winning consumer trust is vital if mobile marketing is to be successful, according to research from the Direct Marketing Association. In its UK Spam Study, with mobile ad agency Txt4ever, found more... Read more >>

mobile marketing Press Releases

Rich Media IPhone Advertising Network Greystripe Changes the App Marketing Game with Breakthrough 99 Cent Guaranteed Download Pr
Phoenix Suns and Txtstation Announced a Two-Year Partnership That Brings Real-Time Mobile Interactivity to Fans at US Airways Ce
Mogreet Debuts First-Ever Mobile Video Marketing Platform Across All Top U.S. Carriers Including Verizon, AT&T, Sprint & T-Mobil
Industry Survey Finds that Brands are Failing to Embrace the Mobile Marketing Opportunity
Volkswagen Becomes First Auto Manufacturer To Launch a Car Exclusively on a Mobile Device

Latest Headlines

Trust vital to mobile marketing, says DMA
November 11, 2009
Study finds increase in mobile marketing receptiveness and adoption
November 13, 2008
Brands set to treble spend on mobile marketing by 2013
October 10, 2008
UK operators cooperate over mobile advertising metrics
September 24, 2008