EE won five out of six categories outright in the RootMetrics Mobile Network Performance Review for the second half of 2014, and tied for first place with Three UK for network reliability testing.
Three UK remains alone in defending a mobile-only strategy, continuing to question the appetite of UK consumers for so-called quadruple-play services. While some believe that mobile-only is no longer a viable approach and see converged offerings of fixed and mobile services as the way forward, it must not be forgotten that a merger of Three and O2 would create the UK's largest mobile operator by subscribers (31.5 million).
Vodafone Group slowed the rate of organic revenue decline in Europe to 2.7 per cent in its financial third quarter to end-December, and noted that the UK market returned to revenue growth during the three-month period.
BT has agreed to definitive terms to buy mobile operator EE from existing owners Orange and Deutsche Telekom for £12.5 billion (€16.7 billion/$19 billion), bringing to an end the first phase of a process that is set to turn the former UK incumbent into the market's biggest converged provider of fixed and mobile telecoms services.
TalkTalk was quick to praise the success of its new quad-play strategy after reporting year-on-year revenue growth of 4.2 per cent in its financial third quarter (calendar Q4), but the UK-based operator also indicated that the cost of acquiring new subscribers for combinations of its mobile, broadband and TV products would hit earnings in the full year.
Quad-play or multi-play strategies got another airing this week, as one operator hailed its success in bundling fixed, mobile and TV services together and another raised doubts again over the appetite that consumers are likely to have for such service bundles.
Ofcom said it has varied the licences of the UK's four mobile operators following an agreement reached between the government and the operators in December to improve mobile coverage across the country.
BSkyB became the latest provider of TV and fixed broadband services to throw its hat into the mobile ring in what is regarded as a largely defensive move, after the satellite company signed a wholesale agreement to use the network of Telefónica (O2) UK.
Hutchison Whampoa's plan to acquire O2 UK would benefit consumers by combining two operators that are focused on delivering consumer value, a spokesperson for the UK operator said.
Hutchison Whampoa faces a fight in its bid to acquire the UK mobile assets of Spanish incumbent Telefónica, with reports stating TalkTalk and BSkyB (Sky) are also circling O2 UK.