Verizon and AT&T Mobility remain not just far ahead of T-Mobile US and Sprint in terms of subscriber counts, but also in profitability, both on a raw basis and on a per customer basis, according to industry analyst Chetan Sharma.
AT&T Mobility is launching native Advanced Messaging and Video Call capabilities on its network using Rich Communication Services, following in T-Mobile US' footsteps.
T-Mobile US' Binge On video streaming plan, in which video quality is optimized down to 480p but the streams from 24 different video services don't count against customers' data buckets, will help T-Mobile gain market share, according to research firm Strategy Analytics. Meanwhile, Binge On received a cautious endorsement from FCC Chairman Tom Wheeler, who said yesterday it promotes innovation and competition but that the agency would be keeping an eye on the program and how it affects consumers and the market.
T-Mobile US is seeing strong momentum in its sales to small businesses, in large part because of its expanding LTE coverage footprint, according to a T-Mobile executive.
Hot on the heels of Sprint's promotional offer cut the rate plans in half of customers who switch to Sprint from Verizon, AT&T Mobility and T-Mobile US, Verizon and T-Mobile's MetroPCS prepaid brand are rolling out their own promotions ahead of Black Friday. Verizon is offering 1 GB of free data to customers on qualifying plans, and MetroPCS is rolling out a "Buy One Get One" smartphone offer for Black Friday shoppers.
Financial and industry analysts are divided over how large of an impact Sprint's new promotion to cut the rate plans of its competitors in half if customers switch will have on Sprint's financials and subscriber performance. Some think it is too little to move the needle while others see it as an opportunity to highlight consumer awareness of its improving network.
Sprint is going all out to woo customers from its competitors this holiday season. The carrier said it will cut the rate plans in half of customers who switch to Sprint from Verizon, AT&T Mobility and T-Mobile US, and the savings will last through 2018. Sprint will also offer existing customers one year of free service for an Alcatel OneTouch PIXI 7 tablet with a two-year contract, while supplies last.
T-Mobile US is bringing some of the benefits of its postpaid service to its prepaid MetroPCS brand, including unlimited music streaming without the activity counting toward customers' data buckets, and a service that will optimize subscribers' video content to let them watch more video without incurring higher data usage. The announcement comes less than a week after T-Mobile unveiled Binge On, its new offering to provide video streaming from select online video providers at no extra charge to all its customers who subscribe to 3 GB or higher data plans.
Security researchers discovered a security flaw in the website of T-Mobile US' MetroPCS prepaid brand that could have allowed digital thieves to steal customers' home address, type of plan and even their phone's model and serial number.
AT&T Mobility is letting its Mobile Share Value customers roam freely when in Mexico and is also giving those subscribers extra data to use when south of the border. The offering is the latest salvo between the U.S. carriers as they try to offer better international roaming and data usage plans, especially for customers traveling to Mexico and Canada.