Telefónica launched a mobile advertising exchange platform it said is the first to be owned and backed by a mobile operator, as it vies for a slice of a market that generated an estimated 13 per cent of all internet ad spending in 2013.
I read today that Wally Olins, described as the man who rebranded British Telecom as BT, has died at the age of 83. According to the report in the Guardian, Olins was also "an integral part" of the launch of the Orange brand, and was generally described as the "world's leading practitioner of branding and identity". Yet no brand is irreplaceable it seems, and indeed the European mobile brand landscape has been subtly changing in recent months.
Egyptian billionaire Naguib Sawiris said he is prepared to invest between $1 billion (€1.38 billion) and $2 billion in Telecom Italia if Telefónica withdrew from the company, and said the Italian company needed funds for future investments.
Telefónica revealed that its landmark joint venture with Spanish banks CaixaBank and Banco Santander will be named Yaap, and that the first services will be launched in Spain in a matter of months.
Telecom Italia CEO Marco Patuano has reportedly been so impressed by AT&T's ability to transform its business in recent years that he has sought advice from the U.S. company's CEO Randall Stephenson on how to change the fortunes of the struggling Italian operator.
A Berenberg Bank analyst turned up the pressure on Tele2 CEO Mats Granryd to sell the company's Norwegian business, saying the operator could net up to 3 billion Swedish kronor (€334 million/$458 million) more than the unit is believed to be worth by analysts.
It's no secret that over-the-top messaging providers like Viber, WhatsApp and Line are commanding an increasing share of mobile users' messaging traffic--a lead that has cut into operators' SMS revenues. Further, OTT players are rushing to expand their offerings to include movies, books and, in some cases, voice calling services. In response, European wireless operators are in the midst of finding ways to partner with OTT messaging providers in order to find some common ground.
Telefonica became car maker Tesla's largest connectivity provider in Europe, with a deal to provide machine-to-machine (M2M) communications for the auto company's Model S car.
Operators are hedging their bets when it comes to over the top (OTT) messaging, embracing specialised OTT companies on the one hand, while on the other continuing to develop their own OTT messaging strategies.
Orange may well have had an "oh no" moment when Vodafone revealed it had clinched a deal to buy Spanish broadband provider Ono for €7.2 billion, subject to the usual regulatory approvals. The purchase raises a number of questions for Orange's Spanish operations, not least with regard to its fixed-line strategy. It's still not fully clear what Orange will do about its fibre-to-the-home rollout plans. Orange and Vodafone had agreed to jointly roll out FTTH to up to 6 million homes, and initially committed to half that number between them