Executives with the three UK operators involved in mobile payments and marketing joint venture Weve used an appearance at a recent event in London to emphasise to retailers and brands the significance of their startegy. Vodafone UK CEO Guy Laurence said not signing up will be like "not signing the Beatles."
Weve, the UK mobile commerce joint venture formed by Vodafone, EE and Telefónica's O2 UK, revealed that Nike and supermarket giant Morrisons will be the first brands to run mobile ad campaigns simultaneously across all three networks via the Weve platform.
Vodafone CEO Vittorio Colao confidently predicted UK consumers will embrace payment services based on near field communications (NFC) technology in mobile phones this year, although it is still not clear when services will become available on a wider basis.
Denmark's four network operators have joined forces to launch a company to develop a common platform for mobile payments. The venture comes just two weeks after leading UK operators formally named their mobile payments company, 'Weve.'
The leading UK operators have renamed their mobile payments joint venture "Weve" and are teaming up to offer customers specialised services. The JV, previously known as Project Oscar, will launch commercially as Weve early next year, offering customers of the three operators tailored services such as news, apps and m-payments.