Italian mobile TV users to climb to 5.1m in 2015, revenues to climb to US$685m

Paul Rasmussen — Fri, 27 Nov 2009 12:48:14 -0500

Italians accessing video content via their mobile phones will climb to 5.1 million in 2015, and that revenues will reach US$685 million, reports Coda Research Consultancy. Their report into the Italian TV market shows that users accessing TV content via DVB-H alone will double from its present 1.2 million users to 2.5 million in 2015.

In particular, the 2010 World Cup will act as a stimulus for accessing mobile TV services, as it did in 2006, and Coda estimates that regular usage will climb to 1.6 million at the end of 2010. However Steve Smith, the report's author, commented that mobile TV take-up in Italy, although respectable when compared to the rest of Europe, has failed to meet expectations. Article

European 3G subscriptions top 100 million

Paul Rasmussen — Thu, 26 Jun 2008 11:23:13 -0400

According to statistics from Informa Telecoms & Media, there were 101.5 million WCDMA subscriptions in Europe out of a total of 910.8 million mobile subscriptions at the end of May--representing a penetration rate of over 11 per cent of total mobile subscriptions. Penetration of WCDMA is generally highest in markets where the technology was launched earliest. Italy became the first market in Europe to offer WCDMA devices when 3 Italia launched services in 2003. The country now accounts for a quarter of Europe's WCDMA subscriptions and has one of the highest 3G penetration rates, at 28.7 per cent. Article