Topic:

Operator Strategies

Latest Headlines

Latest Headlines

Rumour Mill: Orange to appoint France's Treasury chief as CFO

Orange could be lining up France's Treasury chief, Ramon Fernandez, as its next chief financial officer, reports say, as CEO Stéphane Richard looks for new blood to help him improve the company's competitive position during his second term in office.

Mallinson: Roaming charges are in terminal decline

International roaming is a major growth opportunity for operators in the face of domestic market saturation, however tales of bill shock for data roamers do little for operators' reputation with consumers, and are sparking attempts to eliminate roaming fees altogether.

Czech Republic's MVNO boom continues apace in 2014

The Czech market for mobile virtual network operators has continued to grow in the first few months of 2014 after the country registered 50 MVNOs and secondary mobile brands at the end of 2013, according to reports from the Czech News Agency (CTK).

ABI Research: LTE helps boost ARPU in Eastern Europe

Mobile service revenues in Eastern Europe grew 4.3 per cent year on year in the fourth quarter of 2013 as LTE subscriber adoptions continued to gather pace.

Virgin Mobile joins France's LTE bun fight

Virgin Mobile has become the latest operator to launch LTE services in France, dubbing itself the first "full MVNO" to offer LTE in the market.

Telecom Italia confirms Patuano as CEO, appoints Recchi as chairman

Telecom Italia confirmed that Marco Patuano will retain his role as CEO of the company, concluding a series of management decisions that also saw the Italian operator usher in a new chairman and put independent directors in charge of the board for the first time.

Shift from WiMAX to TD-LTE gaining momentum, report says

A new report from Signals Research indicates that the transition from WiMAX to TD-LTE is occurring much more quickly than originally anticipated.

German operators sharpen tools in battle for the mobile data generation

As Germany's operators await the outcome of the European Commission's probe into the planned merger between Telefónica Deutschland and KPN-owned E-Plus, they have been stepping up their efforts to win the hearts and minds of a generation of German subscribers for whom mobile data is now becoming king.

Deutsche Telekom partners with Xyo for app discovery

Deutsche Telekom has partnered with Berlin-based Xyo to tap into its smart app search technology, also marking the first time that Xyo has publicly unveiled a tie-up with an operator for app search advertising.

Vodafone brand stands strong, as rivals scramble marketing teams

I read today that Wally Olins, described as the man who rebranded British Telecom as BT, has died at the age of 83. According to the report in the Guardian, Olins was also "an integral part" of the launch of the Orange brand, and was generally described as the "world's leading practitioner of branding and identity". Yet no brand is irreplaceable it seems, and indeed the European mobile brand landscape has been subtly changing in recent months.