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Get the Latest Insights on 4G
The 4G battle is on and operators are racing to secure the largest 4G footprint in the fastest possible time frame. Currently, Clearwire (and its wholesale partners) claim the lead with 100 mobile WiMAX markets deployed. But Verizon is a fast follower with its 38 LTE markets as of year-end 2010.
But the 4G race is just getting started and first-to-market doesn’t necessarily equate to 4G leadership.
Thus, 4G is becoming a fractured term taken over by the marketing departments and leaving consumers to determine what 4G means and why they should purchase it.
Brought to you by the editors of FierceWireless, The Path to 4G one-day event examined the next stage of 4G, including what pricing models carriers are launching for their 4G services and how they are differentiating it from 3G; what 4G devices are resonating with consumers; who the 4G leaders are and why; and how operators will efficiently deliver applications and handle backhaul transport.
What Attendees Learned
At the The Path to 4G, attendees heard the latest insights and developments on key 4G issues including:
- Differentiating 4G Networks and Services: How operators arecommunicating the value of 4G to consumers.
- Optimizing Video for 4G: How carriers will handle video traffic.
- Monetizing 4G Networks : The types of pricing scenarios that are emerging as operators migrate to 4G.
- Backhaul: How operators are using their backhaul assets to differentiate themselves from the competition.
Who Attended
The Path to 4G was attended by over 150 top wireless industry executives, including:
- Service providers
- Device makers, chip manufacturers, test equipment vendors
- Industry Associations
- Content providers
- Cable companies
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