Check out the Agenda

FierceWireless events are consistently praised for the quality of their content. Embedded Wireless Devices is no exception.

Check out the full agenda for more details!

8:00 AM EDT

Virtual Show Begins

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9:00AM - 9:30AM EDT

Presentation: Connected Consumer Electronics – the Pieces of the Puzzle
The trend is obvious – consumer electronics is going mobile. Overall there is a high interest to do more things on the Internet in the future. There is also a high interest for portable Internet while out and about. The networks to meet this demand are in place and the numbers of devices with embedded mobile broadband are increasing rapidly. So what pieces of the puzzle are we missing to make embedded mobile broadband grow even faster? Welcome to join this seminar that will address this topic.

Magnus Kristersson, Head of Product Management Mobile Broadband Modules, Ericsson AB, Sweden

10:00AM—11:00AM EDT

Panel Session: The new embedded ecosystem
How will embedded devices be provisioned, billed and sold to consumers?   Who will manage the customer relationship?  Who will manage the devices?  How does the cost of embedded modules impact the success of this area?

Confirmed Panelists:

Glenn Lurie, President of Emerging Devices, AT&T
Miguel Myhrer, Partner, Accenture
Cindy Patterson, EVP, Sales and Marketing, Jasper Wireless
Sue Marek, Editor-in-Chief, FierceWireless [MODERATOR]

11:15AM—12:15PM EDT
Panel Session:  Success stories
What we can learn from the Amazon Kindle, wireless-enabled laptops and other embedded successes?   How are devices like the Kindle helping carriers add revenue without incurring huge acquisition costs?   Must all embedded devices be subsidized by carriers?  How are these devices distributed to consumers?   How are enterprises benefiting from embedded wireless?

Confirmed Panelists:

John Horn, National Director of M2M, T-Mobile USA
Victoria Obenshain, Director of Wireless Strategy, Panasonic
David Sprosty, Industry Consultant & Former SVP Connectivity Solutions, Best Buy
Derek Kerton, Principal Analyst, Wireless Practice, The Kerton Group [MODERATOR]

 

12:30PM—1:30PM EDT
Panel Session:   Embedding, testing and getting certified on the network
What are some of the challenges to embedding wireless in non-traditional devices.   Non-traditional wireless devices and consumer electronics makers aren’t equipped or skilled in the intricacies of wireless.  What can be done to smoothly certify and get devices on the market quickly?

Confirmed Panelists:

Arun Bhikshesvaran, Chief Technology Officer, Ericsson, Inc.
Paul Guckian, Vice President, Engineering, Qualcomm
Richard Hammer, Senior Director - Wireless Business Alliances, Intertek Testing Services
Mike Dano, Managing Editor, Wireless Group, FierceMarkets [MODERATOR]

3:15PM—4:15PM EDT
Panel Session:  Is an open network necessary to foster an embedded wireless ecosystem?
Verizon is closely tying its Open Development Initiative to its LTE rollout in the 700 MHz spectrum, which has open network requirements. What are the benefits and downfalls to an open ecosystem?

Confirmed Panelists:

Jian Khodadad, Director, Market Development, Clearwire
Mathew Oommen, VP, Sprint Device & Technology Development, Sprint
Maurice Thompson, Director, Business Development/Solutions for Open Development, Verizon Wireless
Sue Marek, Editor-in-Chief, FierceWireless [MODERATOR]

 

All Sessions Are Now
Available On-Demand


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