SMS.ac
Based: San Diego
Founded: 2001
www.sms.ac
Why It's Fierce: SMS.ac is quite possibly
the most controversial company ever to make the
FierceWireless Fierce 15, and that's saying
something. Regardless of what you think of this
mobile community and messaging firm, one thing is
certain: When it comes to numbers of registered
users, no other mobile service comes close. SMS.ac
claims over 30 million registered users in more than
180 countries, making it the largest community of
registered mobile users in the world. The company
claims more than 300,000 user-created mobile clubs
that provide messages and updates on a variety of
subjects, all through SMS messages. What about
carrier partnerships? SMS.ac has relationships with
400 carriers around the world and claims over 100
premium billing relationships. Profitability? They
nailed that too. In short, SMS.ac is the closest
thing the mobile market has to a Yahoo. If they
can't make mobile communities work, we don't know
who can.
What To Look For: Look for SMS.ac to
continue its strong growth with users around the
world. One note of caution: In the next few years
SMS.ac could find itself forced to rethink some of
its user acquisition strategies if they expect their
service to move into the mainstream market.
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