Proposition Strategy 427 AN - ARN Consulting

Position Description

Salary: 50K + 20%bonuses
Location: London

I. JOB FAMILY SUMMARY

Member of critical cross-channel pan-European team that is responsible for developing and executing our client’s Programming and Operations strategy.

This role is responsible for defining, refining and evangelising consumer propositions across a number of key categories including video, local and social media. This role will be charged with interfacing directly with Channel Directors and sales teams to determine areas of consumer need and revenue potential. This will be a combination of creative strategy and business strategy to surface innovative ideas that fit both consumer and economic criteria.

II. PRINCIPAL RESPONSIBILITIES

• Develop and implement Programming Strategy
• Work closely with experience managers, insight analysts and product creators to devise and develop best-of-breed features, products and services which maintain the integrity of audience propositions
• Identify potential content/technology partnerships which help to fulfill proposition delivery and feed to Content/Business Development teams
• Identify gaps between audience strategy and current content and product roadmaps
• Develop high level , metrics-driven proposition development (costs, traffic, revenue, resource requirement, technology requirement) business cases
• Drive Channel Managers to achieve P&L and other target objectives
• Conduct broad market research across multiple geographies
• Articulate and evangelise each proposition to wider audiences, including detail on how the proposition supports the wider audience strategy
• Identify attractive M&A targets and feed to M&A team
• Provide inspirational leadership for central and country teams, consistent with our client’s values

III. QUALIFICATIONS: KNOWLEDGE, EXPERIENCE, SKILLS

Education: Graduate qualification is desirable

Experience:
• Experience of developing and delivering consumer experiences in a range of categories
• Proven track-record of innovation and devising innovate solutions
• Must be focused on clarity and execution – the ability to turn high-level visions into propositions which can be easily communicated and understood is core.
• Strong internal and external information-gathering and communication skills
• Ability to craft concise, persuasive presentations to senior management summarising and justifying actions necessary to achieve business goals.
• Able to improve results by generating, encouraging, driving and supporting new ideas/strategic initiatives.
• Good follow-up on projects – must not let things fall through the cracks

Specialized Knowledge:
• Experience & skills in understanding, interpreting and anticipating consumer behavior and drivers.
• Fluency in English is essential. Proficiency in German and/or French would be valuable.
• A solid understanding of the online services / Internet industry (e.g., industry structure, competitive dynamics, technological underpinnings, key players, etc)
• Market research (primary and secondary) experience is a plus

Skills
• Analytical and strategic thinker: someone who can readily distill information and insight from a diverse range of sources to derive effective and appropriate solutions
• Strong interpersonal skills: positive attitude, needs to be a team player
• Fluent in and passionate about internet usage
• Self-starter who thrives in a fast-paced multi-disciplined environment
• Solid oral and written communication skills; experience in creating decks/presentations. Able to build broad support among key internal and external contacts.
• Must be detail-oriented
• Solution oriented – needs to be able to run with things and find solutions to problems that crop up

Other

This role will be influential within the proposition and portal teams, and its effects may be felt far beyond just these areas. Excellent, confident communication skills (including listening) and a pragmatic approach to innovation are central to this roles success.

How to Apply

Application Instructions / Send a Resume