eCommerce Marketing Manager - Handango - Handango

Position Description

Position Summary:
Handango seeks an eCommerce Marketing Manager to manage online direct marketing programs with an emphasis on the development and deployment of email marketing campaigns. The eCommerce Marketing Manager will provide innovation and enhancements to the present email marketing program that builds strong customer relationships, ensures optimal revenue generation and marketplace competitiveness. Specific areas of responsibility include developing an email contact strategy, executing regular email communications to customers, selecting featured content, constructing test plans, performing data analysis, preparing regular reports, creating copy and assisting with email support for various other marketing programs. The eCommerce Marketing Manager should have significant email creation and execution experience, excellent interpersonal skills and writing abilities. The candidate must be a self-starter with the ability to manage multiple projects simultaneously. Committed to enhancing the company’s overall direct marketing team, this role is an ideal opportunity for someone seeking to expand their expertise by working with a world-class team of marketing professionals, and seeking career growth in online and mobile marketing.


Key Responsibilities:
•Primarily responsible for the optimization of the email marketing program
•Lead the development of the overall email marketing strategy
•Create email marketing promotions, programs and projects
•Manage the execution of daily, weekly and monthly email communications
•Direct the creative for email templates including format, look and feel, content and call to action messages
•Ensure accuracy in promotion, copy and links for all emails
•Manage the segmentation of lists and develop targeted email campaigns
•Manage the budget and ROI for email marketing program
•Analyze statistics and prepare regular email marketing reports
•Serve as the liaison between Handango and email marketing vendor
•Serve as a company expert in email marketing strategies
•Assist marketing team with email support for various marketing promotions and projects
•Become an expert in the smartphone content industry


Requirements
Minimum Job Requirements:
•Bachelor’s degree in marketing, advertising, communications or related area
•Minimum 5 years direct, integrated online marketing experience with a strong emphasis in
email marketing
•Extensive knowledge of targeted email marketing, list management, segmentation and email analytics
•Excellent written and verbal communication skills with strong attention to detail
•Solid understanding of online customer behavior
•Basic data evaluation skills with ability to extract and interpret data from various sources to
offer creative marketing and product solutions
•Ability to develop working relationships with internal peers and third-party vendors
•Stellar organization and prioritization skills
•Proficiency with Microsoft Office, Macromedia Dreamweaver and Adobe Photoshop
•Team player


Preferred Job Qualifications:
•Dot com marketing experience and particularly, email marketing experience
•Basic design and intermediate copywriting experience
•Proficiency with Adobe Illustrator, ImageReady and other design programs
•Intermediate to Advanced HTML understanding and experience


Americans with Disabilities Specifications:
•Open office environment
•Business casual dress
•Little to no travel (10%)
•Occasional lifting and sitting for extended periods

How to Apply