Director Digital Research & Ad Sales Marketing - ARN Consulting
Jul 10
Location: London, Categories: Marketing
Position Description
Job Description:
This is a rare opportunity to grow an established and influential TV brand within the digital marketing space. Applicant must be versatile and experienced in both Research and Ad Sales Marketing. Key objective is to build a successful brand across the Pan-European region.
•Provide senior level digital research support to our client’s business regions (UK, EMEA, LatAm & Asia including partners, mobile services, IPTV, Ad Sales teams and Business Development)
•Track and report key performance indicators, present insightful and strategic findings to increase consumer reach, frequency and time spent with these services
•Design and implement primary digital research studies to learn about consumer perceptions related to the digital brands, their coverage, usability, design and the various motivations for use of each of these services
•This position will require identifying and evaluating digital media measurement services and sharing recommendations for or against the use of those services with Senior Management
•Design and manage digital Ad Sales marketing calendar
•Collaborate with Directors, AEs, Marketing and other internal teams to conceive and implement creative ad sales marketing strategies into actionable, promotional plans across digital media and marketing channels
•Responsible for ensuring the image and perception of our client’s portfolio of digital brands are marketed to drive maximum returns on every campaign
•Develop and manage all third party promotional relationships and tie-ins
•Provide promotional evaluation and post analysis of campaigns
•Generate and distribute any ad sales marketing collateral
•Liaise internally primarily with: Digital Strategy and Content teams, Marketing, Ad Sales and Finance
•Liaise externally where relevant with media, creative and promotional agencies and outlets
Required Qualification/Skills:
•Bachelors Degree Required
•Qualified applicants will have minimum of 6 or more years of professional experience in both Research and Ad Sales Marketing
•Must have digital experience
•Proven track record of managing direct reports and budgets
•Experience in designing custom research studies
•Experience on delivering high profile Marketing initiatives with proven results
•Outstanding communication and leadership skills
•Team player with ability to work in fast-paced environment
•Applicant must have EMEA and B2B marketing experience
•Proficiency with Excel and PowerPoint is essential
Reference: 522 AN
Salary: 85.000 + 20% Bonus
Location: London
