Head of Digital - ARN Consulting
Jul 16
Location: London, Categories: Account Manager
Position Description
Key Responsibilities:
Our client is seeking an experienced and versatile digital marketer to head their UK digital team. He/she must be capable of planning strategy and delivering campaigns for some of the world’s most successful recording artists as well as developing products, delivering high level CRM and overseeing digital operations/ecommerce.
You will be reporting to the General Manager / Marketing Director.
Basic Hours of Work: 37.5 per week
Key Requirements:
The ideal candidate needn’t have experience in the music industry, but must be customer focused, commercial and possess many of the following skills:
-High level experience in B2C digital marketing
-A proven track record in delivering CRM and managing data
-Advanced knowledge of SEO, SEM, display, viral and e-mail marketing
-Experience in delivering successful acquisition, insight, product and loyalty campaigns to varied demographics with robust ROI reporting
-A complete understanding of the digital production process (planning, IA, technical, QA, content creation, editorial, behaviour tracking, P & L)
-Strong project management skills with experience in work prioritisation, planning, influencing and working in cross-functional teams
-Knowledge of online marketing systems such as Silverpop and Omniture
-An understanding of current trends in behaviour and digital media consumption
-Experience managing a team
-A good digital media contacts book
-A passion for (and detailed knowledge of) music and popular culture
-Experience developing, publishing and retailing music and video content
-Experience in product design/sourcing
Reference: 526 EB
Salary: 60k
Location: London