Marketing Communications Manager / Public Relations PR - Fujitsu
Categories: Marketing
Position Description
Fujitsu Network Communications Inc. is an innovator and strategic partner with over 20 years of experience as a leading provider of wireline and wireless networking solutions that solve critical business issues and enable new services. With the support of Fujitsu Limited (TSE:6702), a $53B company with approximately 160,000 professionals in 70 countries, Fujitsu enables their customers to build or seamlessly migrate to fully converged networks that improve network performance and profitability. Over 400,000 Fujitsu network elements have been deployed by all major carriers across North America. Fujitsu maintains a well-established and highly-regarded position as a market leader by providing the best-in-breed data networking solutions that drive next-generation access, core, and wireless networks.
We are seeking a Marketing Communications Manager to join our Marketing Communications team in Richardson, Texas. This position works closely with our Market Development and Product Planning teams to effectively market and generate demand for Fujitsu wireless and wireline telecommunications solutions.
The Marketing Communications Manager is responsible for implementing and executing effective solutions-driven marketing programs to build awareness, create demand and generate leads for our award-winning portfolio of telecommunications solutions and services business. The successful candidate will have significant experience delivering both client- and prospect-facing marketing & PR campaigns, with emphasis on PR & lead-focused marketing outreach and awareness building activities and experience in managing the creative direction of MarCom projects with an in-house creative team, including:
• PR/AR/Consultant Relations
• Direct Mail
• E-Marketing
• Trade & Executive Events
• Web Seminars
• Alliance Marketing
• Develop business-to-business solution-specific marketing communication programs that effectively demonstrate the Fujitsu value proposition to clients and prospects.
• Oversee all planning and technical aspects of assigned MarCom & PR programs including development, messaging, resource management, traffic coordination, budget management, and program evaluation.
• Work with team to set individual programs goals and objectives and evaluate campaign results including marketing return on investment or objectives.
• Provide reports to executive management.
Qualifications
• Bachelor’s degree; emphasis on marketing, business or communications
• 8-10 years PR & marketing program experience; including marketing program development and execution and creative direction of MarCom projects
• Solid understanding of marketing concepts and objectives application in a fast-paced high-tech business-to-business environment
• Ability to translate strategic objectives into market-specific go-to-market programs
• Track record of driving measurable and meaningful business results.
• Working knowledge of all phases of the planning and execution of marketing programs; documented experience leading & managing programs from campaign development through execution and post-campaign analysis
• Demonstrated ability to implement programs with extreme attention to detail and exceptional communication skills
• Proven ability to handle multiple tasks efficiently
• Confidence and ability to operate and make decisions under minimal supervision
• Proficiency in Microsoft Office products (Word, Excel, PowerPoint, Outlook)
