Marketing Analyst 561 EB - ARN Consulting
Aug 21
Location: London, Categories: Marketing
Website: http://www.arnconsulting.com
Position Description
Salary: 30-50K
Our client is a leader in the mobile payment industry specialising in payment processing, the development of mobile payment applications and the hosting of stored value accounts for financial institutions.
About the position: The Marketing Analyst will collect and analyse data to evaluate existing and potential products in our client’s strategic markets. You will be responsible for identifying and monitoring competitors and researching market conditions or changes in the industry that may affect sales or product development.
The role will be principally responsible for collecting and interpreting data, formulating reports and making recommendations based upon the research findings.
The Market Research Analyst will be able to apply either qualitative or quantitative techniques to interpret information and produce substantiated recommendations. Presentation of findings and recommendations will be made on a regular basis.
Some involvement in additional marketing projects may also be required and occasional international travel.
Responsibilities include:
• Understand our client’s business objectives and impact of these on market research requirements
• Formulating analysis plans and acquiring sign-off
• Undertake market research to enable the Products and Marketing department to make informed strategic decisions
• To identify and monitor competitors and research market conditions or changes in the industry that may affect sales or product development
• Designing or assisting in the development of questionnaires and moderator guides to ensure the necessary data is captured
• Conducting in-depth data analyses using traditional and advanced methods with experience of international market research techniques
• Campaign analysis and reporting
• Authoring reports containing actionable recommendations
• Making presentations—answering questions
• Additional marketing projects as appropriate
Required skills:
• Market research background – a minimum of 2 – 3 years within the custom Market Research industry
• 1 to 3 years of industry/sector experience (financial services, telco, payments etc)
• Strong analytic and critical thinking skills
• Hands on approach to delivery
• Exceptional written, oral, and presentation communication abilities
• Expertise with Excel, PowerPoint
Personal attributes:
Detail oriented, articulate clearly, goal-oriented, resourceful, exhibit professionalism and be exceptionally organized.
