Senior Marketing Writer/Editor - Andrew Wireless Solutions
Sep 26
Location: Westchester, ILCategories: Marketing
Website: https://recruiter.kenexa.com/andrew/cc/CCJobDetailAction.ss?command=CCViewDetail&ccid=bupJEdUjsTs%3D&job_REQUISITION_NUMBER=11402
Position Description
Andrew Wireless Solutions, a CommScope Company, is the foremost supplier of one-stop, end-to-end radio frequency (RF) solutions. Our Antenna, Cable, and Cabinet Group and Wireless Network Solutions Group combine to design, manufacture and deliver complete solutions for wireless infrastructure—from top-of-the-tower base station antennas to cable systems and cabinets, RF site solutions, signal distribution, and network optimization. For more information, please visit http://www.commscope.com/
Job Title: Senior Marketing Writer/Editor
Requisition Number: 11402
Location: Westchester, IL 60154
The Senior Marketing Writer/Editor is the senior group writer responsible for developing compelling, benefit-oriented, relationship-building customer and market focused copy for high-level branding, positioning, sales promotion, direct response, and editorial communications across all group business areas. This senior writer/editor will collaborate with multiple members of the creative team and business area marketing professionals to evolve strategies outlined in launch plans and creative briefs into engaging concepts and copy platforms. Emphasis will be placed on digital and web copywriting in all its forms, including web copy, eblasts, web banners and landing pages, longer form web content, online advertising, impactful calls-to-action, and a full range of direct response related assignments. A key special responsibility of this position is Copy Editor for a sustained White Paper initiative and customer specific industry expert and thought-leader communications vehicles. This position participates in senior level communications brief analysis and creative development to define the consistent voice of the group, adaptable to diverse global audiences.
Essential functions:
• Analyzes launch plans and communications briefs and meets with embedded and regional marketing teams to lead the development of clear, concise, powerful communications themes and copy platforms. Develops copy solutions that meet the business objectives, current market and competitive conditions, and reinforces corporate positioning and messaging. Personally authors copy for web banners and landing pages, eblasts, longer form web sections, positioning of mini-websites, direct response and sales kits, customer event support, tradeshow theme support, brochures, print and online advertising, promotional video scripts, and catalog introductions.
• In the role of Editor, contributes to the creation and sustainment of a comprehensive White Paper initiative, and development of customer specific industry expert and thought-leader vehicles. Develops the program platforms and calendars, and identifies source and story opportunities. Personally writes and/or manages the contract writing of feature white papers and stories. Facilitates proofing and review for final sign-off. Works with design team to develop creative and sustain continuity. Works with the creative and design team to consistently maintain a high standard of engaging visual impact.
• Work with Production Manager to maintain 12-month rolling calendar plan for banner ad and eblast initiatives. Share primary administration duties for the EmailLabs or similar emarketing tool.
Experience:
• Bachelor degree in communication, advertising, or writing discipline. Comprehensive portfolio and demonstrated presentation skills may substitute for education.
• 7-10 years advertising agency and/or corporate communications experience. Requires superior portfolio and presentation skills demonstrating an understanding of business and communications objectives, concept development, and mastery of traditional and digital writing/editing.
• Proven ability to perform senior-level internal client presentations with clear and substantive writing and speaking skills.
• No exceptional physical demands. Long hours and weekends for high profile projects.
It is the policy of Andrew Wireless Solutions, a CommScope Company, to provide Equal Employment Opportunities to all individuals based on merit, qualifications and abilities. Andrew Wireless Solutions does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age disability, or any other characteristics as protected by law.
Please apply online at:
https://recruiter.kenexa.com/andrew/cc/CCJobDetailAction.ss?command=CCViewDetail&ccid=bupJEdUjsTs%3D&job_REQUISITION_NUMBER=11402
