Public Relations Specialist - Latino Markets - Boost Mobile

Location: Irvine, CA
Categories: Marketing
Website: http://www.boostmobile.com/about/careers

Position Description

Boost Mobile is a division of Sprint Corporation (NYSE: S) that offers wireless phones and services with no contracts, credit checks or activation fees. Boost is among the most popular prepaid wireless brands in the U.S. and now has 4.4 million customers – the majority of which are 18 to 34 years old. Boost-branded wireless phones with its exclusive Boost® Walkie-Talkie service are available nationwide at approximately 17,500 major retail and independent wireless dealer locations; with Re-Boost® available at approximately 100,000 locations throughout the U.S. Purchase and experience Boost on the web at MySpace, Facebook and www.boostmobile.com.

Major Responsibilities
• Executes public relations efforts targeting Latino media, which aim to increase brand awareness and credibility, build product preference, enhance local relevance and building a sustainable ‘in market’ presence in target geographic markets.
• Establishes and maintains positive working relationships with regional Latino-focused media; leverages relationships to obtain editorial placement for Boost Mobile
• Collaborates with both Latino Marketing agency and in-house Latino Marketing Manager to extend the reach and value of activities through local media coverage
• Collaborates with Community Relations Specialist to support Latino community causes and secure local media coverage & building a positive reputation and local relevance.
• Pitches timely and relevant trend stories that feature Boost in media targeting Latino communities
• Seeks interviews for executives and product/service reviews in local media
• Drafts and circulates Spanish-language press materials in support of these campaigns.
• Contributes to local market special events in support of those initiatives as a company representative and Spanish-language spokesperson
• Leverages detailed knowledge of the structure and editorial positions at Hispanic media outlets.
• Communicates the corporate image through researching, writing and editing, press releases, white papers, speeches, internal communications, online communications and other related documents.
• Develops and executes tactical PR plans.
• Handles media inquires, creates media opportunities and works with Latino public relations agencies.
• Fully experienced professional working on problems of complex scope.
• Leverage detailed knowledge of the structure and editorial positions of the consumer and mainstream media.

Minimum Qualifications
• Three to five years of professional work experience in public relations/external communications programs, and, or activities targeting Latino communities
• Bachelor’s Degree in Public Relations, Communications, Journalism or related field
• Excellent verbal and written English and Spanish language communications skills; fluent Spanish
• Must be a self-starter, able to work autonomously with minimal guidance and be flexible and operate efficiently in a teamwork environment, as well as be able to work independently. Must also have the ability to work with diverse teams both internally and externally.

Sprint / Boost Mobile is an Equal Opportunity Employer and has been recognized for its commitment to diversity and creating an inclusive workplace where all employees’ backgrounds, talents and contributions are valued.

How to Apply

Please access this job posting at www.boostmobile.com/about/careers . You must post your resume through the Boost Mobile Career Site to be considered for the position. The position requisition number is 80617BR.