Targeted and Local Marketing Manager - Boost Mobile
Oct 01
Location: Irvine, CACategories: Marketing
Website: http://www.boostmobile.com/about/careers
Position Description
Boost Mobile is a lifestyle brand and division of Sprint Corporation (NYSE: S) that offers wireless phones and services with no contracts, credit checks or activation fees. Boost is among the most popular prepaid wireless brands in the U.S. and now has 4.4 million customers – the majority of which are 18 to 34 years old. Boost-branded wireless phones with its exclusive Boost® Walkie-Talkie service are available nationwide at approximately 17,500 major retail and independent wireless dealer locations; with Re-Boost® available at approximately 100,000 locations throughout the U.S. Purchase and experience Boost on the web at MySpace, Facebook and www.boostmobile.com.
Major Responsibilities
• Subject matter expert on defined segments at national and market level
• Develops toolkits for each segment at the national and market level
• Owns local marketing strategy by working cross functionally with Local Marketing, Events, PR, and Sales
• Develops “rapid response” market plans that set clear expectations of media options, budgets, and timing
• Travel to markets once per month to evaluate segment, market, and marketing analysis
Minimum Qualifications
• 3-5 years marketing, local or targeted marketing experience
• Knowledge of marketing strategies, processes, and available resources.
• Strong project management skills
• Strong organizational and communication skills, and ability to prioritize, are required
• Strong presentation skills
• Ability to travel 25% per month
• Bachelor’s degree in related field highly preferred
Sprint / Boost Mobile is an Equal Opportunity Employer and has been recognized for its commitment to diversity and creating an inclusive workplace where all employees’ backgrounds, talents and contributions are valued.
