Public Relations Specialist - Social Media - Boost Mobile
Oct 01
Location: Irvine, CACategories: Marketing
Website: http://www.boostmobile.com/about/careers
Position Description
Boost Mobile is a division of Sprint Corporation (NYSE: S) that offers wireless phones and services with no contracts, credit checks or activation fees. Boost is among the most popular prepaid wireless brands in the U.S. and now has 4.4 million customers – the majority of which are 18 to 34 years old. Boost-branded wireless phones with its exclusive Boost® Walkie-Talkie service are available nationwide at approximately 17,500 major retail and independent wireless dealer locations; with Re-Boost® available at approximately 100,000 locations throughout the U.S. Purchase and experience Boost on the web at MySpace, Facebook and www.boostmobile.com.
Major Responsibilities
• Use social media to monitor, respond and engage the information being propagated about Boost products and the Boost brand to form deeper loyalties with key stakeholders beyond traditional “paid” marketing.
• Maximize Boost Mobile’s interaction with, and use of, all forms of social media applications, including Blogs, Social Networking sites, chat rooms/discussion boards, wikis, RSS Feeds, Pod-Casts/Vodcasts, Newsgroups, ListServes, Virtual Worlds, People-finder tools, widgits, and organic search engine optimization for Google, Yahoo, Flickr, Twitter, Digg, Technorati, and more.
• Optimize product launch news releases for search engines & social media consumption
• Promote the Boost brand to social media consumers by: Augmenting the effectiveness of existing marketing efforts by leveraging pre-captured content, for editing and placement on blogs, social networking sites, search engines, and creation of Pod-Casts/Vodcasts and more.
• Lead efforts to capture, edit and distribute new, video, audio and photography footage of brand marketing activities for placement on blogs, social networking sites, search engines, and creation of Pod-Casts/Vodcasts, and more
• Manage content selection and distribution of weekly Boost RSS feed
• Attract potential brand advocates and consumers who would not have had the opportunity to attend or engage by bringing events to where they are (online).
• Provide additional legs to local events we are already a part of and have already committed budget towards – entertain, engage, and attract online consumer in text programs, product/service offers and updates when view/share content, drive to BM.com
• Show consumers Boost’s brand personality that they have not yet seen in the 30/60 sec national TV commercials.
• Collaborate with Customer Operations to establish and maintain a process that appropriately addresses and responds to high profile customer complaints posted on blogs, social networking sites, chat rooms, discussion boards, wikis, pad-casts/vodcasts, newsgroups, virtual worlds and more.
• Build positive relationships with Boost customers by interacting with, and using, all forms of social media applications.
• Communicates the corporate image through researching, writing and editing, press releases, white papers, speeches, internal communications, online communications and other related documents.
• Develops and executes tactical PR plans.
• Handles media inquires, creates media opportunities and works with public relations agencies.
• Fully experienced professional working on problems of complex scope.
Minimum Qualifications
• Three to five years of professional work experience in public relations/social media programs, and, or activities
• Proven success and expertise in forms of social media including: blogs, RSS feeds, social network sites, wikis, etc.
• Bachelor’s Degree in Public Relations, Communications, Journalism or related field
• Proactive, action oriented, excellent oral and written communications skills
• Must be a self-starter, able to work autonomously with minimal guidance and be flexible and operate efficiently in a teamwork environment, as well as be able to work independently. Must also have the ability to work with diverse teams both internally and externally.
Sprint / Boost Mobile is an Equal Opportunity Employer and has been recognized for its commitment to diversity and creating an inclusive workplace where all employees’ backgrounds, talents and contributions are valued.
