T-Mobile US leads the Tier 1 wireless carriers in what is known as digital "share of voice," according to iSpot.tv, a research firm that tracks and analyzes TV advertising. Share of voice is an ad revenue model that focuses on weight or percentage among other advertisers in a given market. T-Mobile has around 60 percent of the "digital SOV," according to iSpot.tv, meaning it has a disproportionate share of mentions and influence in digital and social media. That lets T-Mobile attract and capture younger customers.
The global smartphone market keeps on growing, it's just not growing as fast as it once did, according to industry research firms. In fact, thanks in large part to weaker sales growth in the U.S., Europe and China, the market is growing at its slowest rate in years.
T-Mobile US exceeded Wall Street's expectation in terms of its revenue and earnings in the second quarter, and analysts think it has enough momentum to carry it through the end of 2015. However, the same analysts also have questions about whether T-Mobile needs to diversify its business in the next few years and if it will merge with another company.
Comcast and Verizon Communications are discussing whether and how they should renegotiate a contract dating from 2011 that lets Comcast operate as an MVNO of Verizon Wireless, according to a Wall Street Journal article. The wireless industry has shifted significantly since the deal was struck, and Comcast is exploring how much flexibility it would have to sell shared data plans.
U.S. Cellular continued its momentum of positive, if modest, subscriber growth in the second quarter, building on a strong end of 2014. The carrier is also on the cusp of implementing its first LTE roaming agreement.
It's no secret that wireless operators like Verizon Wireless and T-Mobile US are closely monitoring the progress around LTE-Unlicensed technology because both are anxious to deploy the technology as a way to meet burgeoning capacity demands. But the technology is not without controversy.
Sprint is going after T-Mobile US and other carriers with a new family plan promotion that offers unlimited voice, texting and 10 GB of shared data for $100 per month. The carrier also said that families can choose Sprint's 40 GB shared data plan for just $20 more per month, or $120 in total.
T-Mobile US said it now expects to add 3.4 million to 3.9 branded postpaid net customers in 2015, up from the company's previous guidance of between 3 million and 3.5 million, which it issued in April.
If it seems as if the latest buzzword in the OTT dictionary is personalization, that's because this aspect of content discovery is fast becoming an important component of providers' search and recommendation platforms. As consumer demand for content continues to grow, and as both traditional operators and new OTT entrants look to stand out in the IP video market, personalization of content is now a driving concern. Special report.
Alcatel-Lucent CEO Michel Combes will step down from his role on Sept. 1 as the vendor moves toward completing its deal with rival Nokia; the combined company is going to be led by Nokia CEO Rajeev Suri.
Nokia reported stronger sales overall in its core networking business and a strong increase in sales in North America. The company had its most profitable quarter overall since it sold its handset business to Microsoft in April 2014, according to Nokia CEO Rajeev Suri.
Samsung Electronics' mobile sales and profit fell in the second quarter, as the company's flagship Galaxy S6 and S6 Edge phones failed to meaningfully boost revenue or earnings compared to last year. Samsung signaled it will be cutting the price of its premium phones but it insisted that its supply shortage of the S6 Edge is over.
AT&T completed its acquisition of DirecTV last week, about a year after it was first announced. To be honest, I was never a big fan of this move. Pay TV is not a growing business, and I believe AT&T's dollars would have been better spent expanding its broadband business in the U.S. But now that AT&T owns DirecTV and its 20 million U.S. subscribers (plus 19 million in Latin America), what should we expect?
FierceTelecom is looking at the women who provide the greatest "influence" in the wireline segment of the telecom industry. These are women who are driving new technology and business initiatives within the major vendors and service providers. Special report
Verizon considers Sprint's 2.5 GHz airwaves something that could fit into its spectrum portfolio, but has not made any moves to look into buying that spectrum, according to a report from J.P. Morgan analyst Philip Cusick.
The number of tablets with mobile data subscriptions will basically double over the next years to more than 200 million, according to a new report from research firm Strategy Analytics. The forecast comes as many U.S. carriers continue to rely on tablet subscriptions for growth, with a long runway of tablet subscriber additions potentially ahead of them.
Verizon is jumping into the smart utility market with the launch of a platform that it is marketing to energy utilities with an "as-a-service" model that will help them modernize their infrastructure.
LG Electronics said sales in its mobile unit were flat in the second quarter and smartphone shipments declined. The company's mobile unit hit a snag despite the introduction of its latest flagship smartphone, the G4, which went on sale in the U.S. in early June after being introduced in April.
Verizon Wireless said that its subscribers will be able to access HBO Now, the offering from the premium TV network that lets customers access its content without a TV subscription. Verizon also said that HBO content, though not necessarily HBO Now, will be part of its over-the-the-top mobile video service, which is continuing to get fleshed out.
Earlier this year social-networking giant Facebook released its source code to its React Native framework. Facebook committed to making publicly available technology that builds upon React.js and applies it to native apps. Special report