Mobile Game Reviews Released by AdCell Media’s MauiGames Division

The Place on Your Cell Phone to Find Your Next Game and Rate the Ones You’ve Played
Enables Targeted Mobile Advertising

Mobile Web Pages include Advertising from Nature’s Cure, Third Screen Media and AdMob
Maui, Hawaii and Mt. View, California, August 8, 2007 – Mobile Game Reviews, the place on your cell phone to find your next game and rate games that have been played, has been released by MauiGames, the games division of AdCell Media. The mobile web site demonstrates the integration of advertising from direct sales like Nature’s Cure and from ad networks like Third Screen Media (TSM) and AdMob. Ads from The US Marines, Best Buy, BP and Office Depot appear from TSM. This innovation from AdCell Media extends the reach and targeting for both advertisers and ad networks.
“The idea behind advertising supported Mobile Game Reviews is to enable cell phone game players to find their next cell phone game and rate the games they have played on their cell phone,” said David Fradin, president of AdCell Media. “It is very difficult for mobile game players to find information about available mobile games and, until now, there was no place to go in the mobile web to get that information. The reviews are provided in the different game genres such as action, board, card, casino, puzzle, quiz, racing, sports, and strategy. This categorization also enables advertisers to target their ads with known reach and demographics, since we know who typically plays each game genre. This compares with other mobile ad solutions where no targeting is possible,” Fradin continued.

“For example, Nature’s Cure wanted to target males ages 13-19. We placed the ad “Acne Cheat Code Here” under the game genres most likely played by the targeted market. This link then leads to the advertisers’ educational messages under the titles of “Enhanced Targeting”, “Avoid Vaporization”, “Other High Scorers”, “Guaranteed High Score” and the “Ultimate Short Cut”, which sends an SMS message to Mom’s phone to buy the product the next time they are at the store,” said Fradin.

Dana Doran, Nature’s Cure VP of Marketing says, “Mobile phones are becoming more and more central to the lives of teens, so we wanted to participate in that phenomenon. Mobile advertising allows us to communicate with teens in a more integrated way by becoming an ongoing part of their mobile activity, rather than just presenting a single isolated message that they can easily ignore. In addition, it allows for a call-to-action that is immediate, easy for the consumer, effective and trackable.”

To use Mobile Game Reviews point your mobile browser at: http://www.infocell.mobi or from a PC browser use this link: http://www.operamini.com/demo/?url=www.infocell.mobi/

About AdCell Media
AdCell Media, The Matchmaker for Cell Phone Advertising, makes it fast simple and easy for advertisers, publishers, and carriers to deliver ad-supported mobile content to consumers. AdCell Media first delivered in-context, value added targeted ads in mobile games in 2003.

FOR IMMEDIATE RELEASE

AdCell Media Contact:
David Fradin, AdCell Media
408.741.0974
dfradin@adcellmedia.com