September 12, 2007 07:00 AM EDT

Leading British Mobile Marketer Chooses Motricity for US Content Aggregation

DURHAM, N.C.--(BUSINESS WIRE)--Motricity, a leading provider of mobile content solutions, today announced the addition of England’s premier mobile marketing expert, Opera Telecom, to their off-deck client base. Using Motricity’s mobile messaging aggregation platform, Fuel Gateway, companies like Opera connect to over 98 percent of the US mobile subscriber base.

A leading player in the interactive media world, Opera works with leading brands and media groups around the world to provide a rich, interactive mobile experience for their customers. Based out of the London, Opera’s mobile marketing platform, Dragon, was named the “No. 1 Mobile Agency in 2006 in the UK” by New Media Age.

“Motricity provides a one-stop integration service, which was crucial in choosing the appropriate mobile aggregator,” said Opera Telecom’s CEO Gary Corbett. “Avoiding the need to comply with all of the carriers’ various billing systems, gave us a faster time-to-market and a richer experience for our customers. It was critical for us to partner with the premier US mobile aggregator in our extension to the overseas market.”

“For all of our off-deck partners, we provide an easy, seamless integration with the carrier community,” commented Steve Leonard, GM Motricity Off-Deck. “Our experience in powering seven of the top twelve carriers in North America, coupled with over eight years of mobile marketing experience means we bring years of ecosystem knowledge, proven technologies and the right partners to our customers.

About Motricity:

Motricity is a leading provider of mobile content services and solutions that enable consumers to receive the right content at the right time, every time. The company's offerings span the content delivery chain, enabling compelling end user experiences and delivering profitable and reliable mobile content offerings for mobile network operators, media and entertainment companies, mobile specialists and more. Motricity's customers include seven of the top 12 mobile network operators in North America and 20 of the top television networks with marquee partners such as MTV, BET, Turner, AT&T, Alltel, Bell Mobility and others. Products and services range from mobile portals and storefronts to messaging aggregation with access to more than 200 million mobile subscribers. Motricity is headquartered in Durham, N.C., and has offices in Los Angeles and Munich. For more information, visit www.motricity.com [1].