NOVATO, Calif. --(Business Wire)-- Just two months after launching their highly anticipated mobile game, Bodacious 80's Challenge, TimeLapse mobile, a leading creator and publisher of original games for mobile phones, announced today that they will be introducing their "ad2play" mobile game platform to serve up dynamic interactive content and an engaging brand experience exclusively for the media and entertainment industries.
"Expanding our advergaming business and delivering highly effective marketing solutions is a natural extension for us. We understand how to build a robust and flexible platform while also engaging the player in a fun, addictive and lasting user experience," said Michael Nelson, CEO, TimeLapse mobile. "Media and Entertainment industries are exploring how to penetrate the 3rd screen, mobile advergaming is the perfect way to extend brand as campaigns on mobile devices."
The proven mobile game engine can be customized to an advertiser's look and feel by replicating logo, color schemes and desired content. The new mobile advergaming platform also allows advertisers to enhance consumer experience by offering the ability to continually update their games with fresh content as frequently as daily. The platform offers unique technology that provides a vehicle to deliver branded images and music to personal handsets on a mass market scale. The same platform can be used to advertise the next product in the brand's pipeline by dropping in trailers and assets as they become available as well as offering special promotions. This turn key platform makes it a snap for advertisers to integrate mobile gaming into any advertising campaign. TimeLapse mobile's ad2play platform can be ready to roll in less than 30 days after branded content is delivered.
Features include:
-- One-of-a-kind built in reward/prize system: A player can earn easily customizable themed prizes such as wallpapers and ring tones in the unique prize zone. Winners can also preview earned prizes and download their selection providing the advertiser with a personal brand extension.
-- Audio Sensory Experience: Jingles, customized messages and soundtracks can be downloaded to a customer's personal phone adding significant value to the brand message.
-- Measurable Results: The technology also will track the time spent playing the game and which areas were played the most so that advertisers can track their return on their investment, make smarter buys and design more effective campaigns.
About TimeLapse mobile
TimeLapse mobile creates, develops and publishes original games for mobile phones with a focus on casual gamers. Led by an extraordinary management team that has developed major game brands generating over $1 Billion in revenues, TimeLapse's passion is developing games that are outrageously fun to play and addictive by design. Bodacious 80's Challenge, the first in a series of TimeLapse nostalgia games, is a highly unique, challenging, and fun way to test gamers knowledge of 80's pop culture. The only game to include a built-in prize system and top 50 Billboard Hits from the 80's, Bodacious 80's Challenge provides the best value in its genre. It is available on most major carriers. For more information on TimeLapse mobile visit www.timelapsemobile.com.