BELLEVUE, Wash. & LOS ANGELES--(BUSINESS WIRE)--SinglePoint announced today that NBC Universal has selected the company to launch one of the biggest company-wide mobile marketing initiatives ever conducted by a media company. Under the terms of this strategic deal, SinglePoint will manage and execute multiple participation media campaigns such as mobile voting, sweepstakes, contests, “breaking news” text alerts, and the delivery of personalization content across the myriad of NBC Universal properties, making this the single largest Interactive Television (iTV) deal of its kind in the mobile marketing space.

SinglePoint, which has a decade-long, proven track record supplying reliable, scalable connectivity for mobile messaging applications, was selected by NBC Universal as their premier participation media partner after a competitive bidding process. As iTV continues to gain momentum in the U.S., SinglePoint will be developing and managing large-scale, cross carrier iTV messaging events for multiple properties across NBC Universal including NBC, CNBC, MSNBC, Bravo, Telemundo, USA, NBC Sports, NBC News, iVillage and venue-related activities for Universal theme parks.

“In today’s competitive TV environment, we constantly evaluate how new technologies can better engage viewers and, ultimately, build stronger relationships with them,” said Jon Dakss, Vice President of Technology Product Development for NBC Universal. “SinglePoint stands apart in the increasingly critical mobile segment thanks to their ability to manage the entire participation media process – from connectivity to carrier relations to client services. Working with SinglePoint will allow us to strengthen our market leadership, as well as win and maintain the loyalty of our viewers.”

SinglePoint previously powered a series of successful campaigns with NBC Universal, including mobile contests for the Kentucky Derby, the multifaceted mobile sweepstakes for SciFi’s “The Lost Room” for a $5 million grand prize, live voting on Bravo’s reality hit “Shear Genius,” and a variety of “Today” show events.

“There is no question that the wireless industry has given new meaning to participation media by adding entertainment, social and economic value to some of today’s most popular TV programs,” said Rich Begert, President and CEO of SinglePoint. “We cannot express enough how extremely pleased we are to work with NBC Universal and drive the mobile component of their leading franchises. Our tools empower customers to drive growth, connect to end-users and enhance viewing experiences. We expect this strategic partnership will set a new bar for participation media in the U.S.”

NBC Universal will benefit from SinglePoint’s tested scalable infrastructure, which has received high-capacity certification from tier-one wireless carriers. In addition, SinglePoint will provide NBC Universal with complete end-to-end management of an array of mobile campaigns, including application development and implementation, hosting services, new product development and real-time reporting.

About SinglePointâ„¢

SinglePoint is a simple, powerful way for content owners to create, connect and confirm the delivery of wireless messages to mobile consumers. It combines a proven reliable message delivery service with the leading producer and distributor of branded, made-for-mobile entertainment, interactive TV formats and mobile marketing concepts. Today, SinglePoint is engaged with an audience of more than 220 million mobile users throughout North America working in partnership with mobile network and portal operations, media companies, brand managers and agencies. For more information, please visit www.singlepoint.com [1].